Artificial Intelligence (AI) refers to the programming of machines to think like humans in order to make decisions or discover insights. AI has many different applications across industries and subset fields, with its most famous subset being Machine Learning.

AI allows marketers to scale the amount of campaigns and journeys they create, without having to worry about defining which campaign to send to each customer next. AI models can quickly identify all available campaigns for each customer and determine the next-best-action for them, optimizing marketing automation